Mailers are a great way to get your message in front of potential customers. They can be a quick and easy way for companies to advertise their products or services, but choosing the right type for your business is important. As you know, e-commerce businesses that ship directly to customers need a way to keep their products safe and protected during the shipping process. What are the different types of mailers? What is the purpose of using them? Which one is right for you? Mailers come in all shapes and sizes, but there are a few main categories that they fall into. Businesses use these different types to ship their products safely or to promote themselves in some way. Below are different types of mailers.
Corrugated Mailer
Corrugated mailers are the most common type of mailer used by businesses. They consist of a cardboard front and back with a corrugated inner to give it strength. These boxes are typically large enough to fit one standard size product, such as a headband, necklace, or makeup palette. This is also an effective way to ship fragile items. The corrugated inner helps keep the product from moving around and getting damaged. This is a good option for products that need to be shipped in multiple pieces, such as jewelry or any type of art.
Bubble mailers are an alternative to corrugated boxes. These usually come in a smaller size, but they may be large enough for one or two products or other small items. They can also double as promotional material if you use your company logo and contact information outside.
Poly Mailers
Poly mailers are great for shipping products that need to be protected, but they will not break if dropped. These are good options for fragile items like glass or porcelain figurines, speakers, or wine bottles.
Flat mailers and chipboard mailers are very similar. They both come in a flat shape with no inner corrugation, which allows them to be lightweight. These types of boxes are good for shipping items that don't need to be protected from being dropped, but they may still need additional cushioning for safe transit. Because these lack the protective properties of other types of mailers, they are best for items that are less likely to break.
Rigid Mailers
Rigid mailers are very similar to flat mailers, but they typically come in a larger size. They typically measure up to 22x28 inches. These are great for posters or large prints that need protection during shipping.
Glamour Mailers
Glamour mailers are a more premium option for businesses that need a more high-end look for their packaging. They have a smooth surface and come in various sizes, so they can even be used as an alternative to boxes. Glamour mailers have the advantage of being very lightweight, which means they may be subject to less expensive shipping rates.
Padded mailers are similar in size to flat mailers, but they have an additional cushioning layer. They provide an extra level of protection to keep products safe during transit. This is ideal for when you need your item to arrive in the same condition that it was when it left your hands.
Eco-Friendly Mailers
Eco-friendly mailers are designed to be made from recycled materials, making them a great option for environmentally conscious businesses.
There are countless ways that companies can use mailers to get their products out there in the world. Frequently, it is helpful to have multiple types of boxes, so you have options when shipping different items.
