Whether you an independent vendor, an online marketplace or selling from your e-commerce store, it is necessary to choose how to package your products the right way. This step is crucial regardless of the size of your business.
The shopping experience of an online customer is not limited to browsing the online store and placing an order. The first physical contact between your brand and the customer happens when your product arrives at their doorstep. This experience is entirely different from that involved in in-store shopping.
In this article, we will discuss some actionable tips to help you with the packaging of your product the right way.
Product security
The very first requirement is to make sure that your product arrives at the customer’s doorstep in one piece. Poor packaging choices can result in the product arriving misshapen or in damaged condition. Good thing is that remedying these choices is not quite hard.
Adding protective materials such as bubble wrap or packaging tissue can add an extra layer of security to the product packaging, allowing brands and companies to keep the product safe from potential damage. Packaging foam is another material that can keep the product in place. Another advantage of packaging foam is that it is lightweight.
Choosing the right cardboard box
The exterior of the product is just as important as the interior. The option that you can consider in this regard is the use of cardboard boxes, which are hard, lightweight, and recyclable. Cardboard boxes are perfect for e-commerce shipping.
While choosing the box size, take into consideration the dimensions of the product and materials that you will have to use for cushioning. Choosing a too-small box can lead to over-stuffing while choosing a too-large box can result in the need to fill too many packaging materials. Such a box will expose the vulnerable product to damage.
A rule of thumb is that if you need extra tape to secure the box, it is smaller than what you need. On the other hand, if the product is easily tilting inside the box, it is too big.
Adding personal touches to your packaging
Trying to be a minimalist, while designing your product packaging, results in it becoming unattractive for your customers. The most necessary thing to consider here is the first impression. Your product at the doorstep may be the very first point of contact between you and your customer. You will want to make it count. It is the opportunity that allows you to show your customers that you are a trustable service.
For this purpose, you can consider using branded tape to make the outer packaging a bit more attractive. You can also use branded materials inside the package to improve the unboxing experience.
Choosing transit and shipping
Accidents during shipping are not the fault of the seller. Unfortunately, your customers may decide to turn away from your brand if anything bad happens to the product during shipping. That is why it is necessary to choose a professional transit and shipping company. You can contact different companies to get quotes.
