What you Gain by Packaging upgrades

 Packaging is something that’s the first contact point between you and the buyer. The packaging standard is what people judge, and the proper judgment determines what they believe to be a quality product. 

Consumers usually pick items based on the visuals, but nowadays, they also will look at other factors, including sustainability. A lot of times, you need to make sure that you upgrade, and here, we’ll go over what packaging upgrades can do for you. 

Packaging Roles 

There are a few roles that packaging offers. We’ll go over each of them below: 

1. They literally advertise you and your brand. A lot of brands look to packaging as a way to advertise themselves. Think about it, it’s the first point that they’ll see when interacting with you. 

2. It indicates whether or not the product is high quality. If the packaging is bad for an item that’s perishable, people will disregard it as something that’s easily spoiled 

3. It shows sustainability, as the right sustainable packaging does attract customers. It minimizes the carbon footprint, and it gets higher sales from products that already did have a decent number. 

4. Competition look at their competition and will switch their packaging to something more attractive to their customers and get the others to invest in their brand 

5. Manufacturers can make sure that the packaging fits the standards of the market.  It also will need to fit the sentiments, as the wrong packaging will turn up those sentiments, for better or for worse 

6. If you want to seem more appealing and fresher, you’ll want to improve the design of the packaging. It leads to better sales, and the brand builds trust through the use of their packaging naturally. 

7. Some manufacturers will revise their prices and packaging, and many times will actually offer discounts on certain packaging to get customers to look at this.

8. Changing to recycled materials allows for you to appear sustainable, get tax benefits from the government, and also reduces the costs 

9. You want to make sure that you’re constantly innovating. This includes not just the packaging, but the materials, as you want something sustainable and easy to use 

10. If products are recyclable, this is good for creating niche clientele that’s obsessed with sustainable or green forms of packaging 

Making sure it’s Food Safe 

If you’re going to be upgrading your packaging, the basic requirement is that they protect what’s within. 

The second, is that if there is food there, it’s food safe if the content contains various foods within. A lot of the food industry has factored that is, and a lot are also going towards more sustainable forms of packaging, with shiftable techniques in printing, and it’s visible, while also keeping up with the pace of customers. 

Upgrades should be done on all forms, as this is something that can make or break the business, and if you don’t have packaging that’s already food safe, it’s high time that you take matters into your own hands to ensure that this is possible. 

A lot of brands are always looking to innovate on the latest ideas for packaging, and creating innovative ideas that attract these customers through textures and designs. That's why it’s important to make sure that food safe packaging is done, in a manner that’ll be affordable, while also keeping costs for production factored in too. 

Bear all this in mind when putting together your packaging, so that you’re able to, through this, craft the ideal packaging experience for your customers that’ll blow them away too.

A guide to Void Fill

Void fill is something that’s put in both moving and shipping boxes. But what’s good about it? What are the types of void fill? While custom boxes help to reduce the problem, void fill helps with filling those empty gaps and spaces that are there. If you need to use void fill, you can protect the items that are valuable from moving around especially when the box is being shipped. It’s great for protecting items and is very simple for you to use as well. 

Void Fill Vs. Protective Packaging 

Both of these are great for protecting items of all kinds, but they are quite different. Protective packaging goes around where your items are. So if you have a vase, protective packaging is what goes around there.  void fill is basically what goes in between the item itself, and the sides of the box.  Both of these are important for fragile and breakable items, creating a cushion that protects the items from getting damaged by different motions. 

Do I need it? 

The best way to determine if an item needs void fill, is basically the type of product that it is, and the shipping that goes into it. If the box is going to be flipped around and moved about, and if the items aren’t breakable, you probably won't need it.  If you do need to worry a little bit about the item getting broken, then you should definitely look at using void fill.

You should also factor in packaging drops. Drops from several feet updo require you to have some kind of protection most of the time, as boxes usually can only handle so much. 

The Types 

The thing with void fill, is that you’ve got different types, with different benefits and drawbacks to each. First, you’ve got packaging paper, which is basically paper that gets crumpled in some manner, and then is inserted into each of the gaps. This is the most economical way, as it’s usually used when you’ve got that extra paper lying about.

Another type of protection is air pillows. These are literally plastic packaging that are filled with air. The downside to this one is that it’s not very eco friendly, and it does require you to have a way to inflate this, in order to make sure that it protects the entire area. You’ve also got bubble wrap, which is a way for you to protect the packaging. Most people use this if they have it around already, but this is another one that’s not necessarily the most eco friendly, but it does work to reduce the different movements there.

Crinkle paper is another one. This is basically shredded, jagged paper that you toss into this. It’s one of the cheapest ways to fill the void.

Corrugated inserts are another one. This is basically cardboard that’s put inside to separate all of the materials. Basically, they get cut off, offering more protection, and keeping the items separated.

Finally, you’ve got packaging peanuts which are tiny peanuts that are used in bulky ways to prevent movement there. 

This is something that’s great for filling the spaces which are empty within all of this. 

All of these are great ways to protect items from being damaged, and also are good if you’re submitting items to be handled by a lot of people.

The thing with packaging that uses this, is that it’s great for filling in the obvious holes.  There are tons of different ways to use this, but if you want a good, easy way to protect all of your items, this is the way.