One cool thing that packaging can do, is it can be changed and repurposed long after delivery happens.
This is known as convertible packaging, which means that it can be used for different uses after the initial unboxing experience. It’s great, and when you offer convertible packaging, it can become reusable, and magical for those who use it.
Here, we’ll go over how you can make your packaging convertible, various applications, and ways to make it shine.
Examples of This
One example is a box that can bee changed into shelving units, common for clothes and shoes. Having a spot to put the items after you’re done is a great way to ensure that the packaging is multipurpose, and easy for you to do as well.
Another one is a bag that’s a reusable tote. Various cloth bags that the items come in can be used as totes for easy transit and carrying. Again, a great tool to help with different purposes after delivery.
Who Uses This
Virtually any type of industry can benefit from this, especially for consumer goods.
Ecommerce brands stand out when they have packaging that offers a variety of different uses, because customers can buy the items and then use it for different means. Again, it’s all up to them, and there’s a lot of fun ways to really make this work.
Furniture is another. Getting a picture frame or table is great, but if you can convert the box into something else, or even just have it as an extra shelving unit, that saves so much waste, and it’s why some brands use this.
Sustainable fashion brands are another. If a fashion brand is trying to be more eco friendly, this is one of the best ways to do this, and it’s rewarded by many of the people who are looking to make sure that their actions are sustainable as well.
The Benefits
There’s a ton of benefits to be had when it comes to convertible packaging.
For one, it reduces a ton of the waste that you put forth. This looks good, since it will show that you care a whole lot more about your packaging, and also will ensure that the items get to the customer as fast as they can.
The other benefit is brand loyalty. Brands that give the customer a little freebie are regarded more positively than those who don’t, and if you want brands to stick with you, then this is the way to go.
Finally, it gives those customers extra value. More people are able to see that your brand is able to give customers what they want. so, when you offer convertible packaging, that’s just another benefit that really enhances the experience for everyone involved.
The challenges
Your biggest change is to make the packaging easy to repurpose., with some form of practicality. Not every brand can do this, so get with a packaging expert to see if you can figure out the best way to go about doing this.
Future Possibilities of Multi-Purpose Packaging
There’s a few new functions that come with this convertible packaging.
Packaging that adapts for different functions, based on the needs of the user and the product type, are common. Some brands really like this, since they can give their customers something different and unique, based on the personal needs of the customer as well.
With so many different ways to use it, convertible packaging is the future, and it’s something that, through all of this, customers can enjoy and put forth for their needs as well.
